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press releases. . .  9th March 2022

Pembrokeshire TV star hoping to save lives with new service

A former 1980s TV star from Pembrokeshire is optimistic about launching a potentially life-saving medical system, which provides first responders with information about a patient's condition and medications.

Brodie Fry, who lives in Marloes, has created MyAlerts!,  featuring a single silicone wristband with a unique QR code that gives secure access to potentially life-saving information for each individual, including health records and current medications.

Mr Fry, who appeared at the London Palladium and on shows including Opportunity Knocks with Bob Monkhouse, came up with the idea in lockdown when he was forced to leave work after multiple health issues.

He said: "I was already wearing four medical wristbands for various health conditions, but when I was told I needed a fifth, I knew enough was enough.

"Because I was wearing two bands on each wrist to prevent them tangling with one another, I also became concerned that a first responder would check one arm and, finding two, would not look for any others.

"The problem with the medical alert bands on the market is that they are generic and each only alerts to one specific condition or medication.

"I realised there had to be another way.  This is when I came up with MyAlerts!, which a single, scannable, card that leads to a page of information about the wearer's health conditions and medications.

After an overwhelming positive response from friends Brodie has now devoted himself full-time to developing the product, which costs one penny per day.  He added: "Being no 'spring chicken', I suffer from several health conditions, ominously referred to in these pandemic times as co-morbidities!

"During lockdown my physical and mental wellbeing deteriorated and this partly expressed itself in agoraphobia.

"At the age of 65, with Type 2 Diabetes and a circulatory disorder requiring constant treatment, I became increasingly aware that, should I suffer a medical emergency, a first responder would need access to this crucial information.

The data stored on a person's Alerts page is completely anonymous and the service doesn't ask for your name, address, email or telephone number to create your personalised Alerts page.

If a first responder cannot access the internet, they can call the support number on the card and an operator will relay the information.

For more information, visit

development timelines. . .

16th December 2021   Alpha test commenced

2nd February 2022   Alpha testing complete

30th January 2022   Gamma test commenced

16th January 2022   Gamma testing complete

18th February 2022   Beta 'soft launch'

6th March 2022   Full public launch